Set Enterprise Direction
Choose priorities that connect the organization’s purpose, market position, operating model, and available resources.
Translate purpose into strategic priorities
Define the population served, the value promised, the organization’s distinctive strengths, and the few outcomes that matter most.
Practice tool: Strategy-on-a-page
Turn priorities into an execution portfolio
Choose what to start, stop, continue, or sequence. Assign an executive owner and define leading and lagging measures.
Practice tool: Strategic initiative portfolio
Read the market and define the strategic context
Combine patient, provider, competitor, and community signals to clarify where the organization can create value.
Practice tool: Market and stakeholder scan
Make explicit strategic choices and trade-offs
State where to focus, what capabilities are required, and what the organization will not pursue now.
Practice tool: Strategic choice and trade-off map
Align owners and executives on decision rights
Define which decisions require owner, board, executive, or operating-team input and who recommends each one.
Practice tool: Executive decision-rights charter
Translate enterprise strategy into measurable outcomes
Cascade strategic priorities into accountable workstreams, milestones, and reviewable measures.
Practice tool: Strategy deployment scorecard
Apply: Write a one-page strategy with three priorities, explicit trade-offs, owners, measures, and a quarterly review cadence.


